New Eat Street Diners Club book. Only 2 left.
32 pages
Signed edition of 15
4.25" x 5.5" with wrap-around cover
Design
Working with a Print Designer
Producing a printed promotional piece that shines and communicates the quality of your business requires the help of a print designer. If you’re new to print, I can help.
Print Design Formats
There are endless types of projects that are printed, each with their own unique advantages and challenges. Listed below are a few of the type of projects that benefit the most from an experienced print designer:
Business Cards with Special Effects • Branded Packaging • Brochures • Billboards • Book Covers • Magazines • Outdoor and Indoor Signage • Posters • Tradeshow Banners
Print Design is Different from Digital Design
When selecting a designer for your print project, it’s good to ask how much of their portfolio is print focused, and how long they’ve been designing for print. Once your project is printed, the opportunity to correct mistakes has passed—similar mistakes in an online environment have fewer financial consequences.
Also, there is a limit to how much text and graphics can fit on a single side of a business card. An established print designer is aware of these boundaries and is focused on readability and clarity.
Color is another element that looks different on a computer screen when compared to a physical printed object. A print designer can help navigate those differences so that there are no surprises.
Printers Speak a Unique Language
Ideally, there is a discussion about how best to produce the print item before selecting a print partner. Then written specifications are developed in a common language familiar to the print industry. Developing this language, reviewing/converting images and preparing color for print is my specialty.
Read The Final Proof or You’ll Pay The Consequences
Tips for final proofing:
-Review a physical proof (not just a PDF) before printing any project.
-Someone who has never seen the project and can look at it with fresh eyes can see errors others’ might have overlooked
-Bring these proofs with you to the press check, if your print designer hasn't already
-Color correction should be done with the printer, based on the proofs, because their color-profile and workspace may be different from what you’ve been looking at.
Need help with your next print project? Send me an email.
Design Ingredients: Unity and Continuation
in Design Basics, Design
Below is the first installment in a series where I’ll be sharing a collection of design principals. I call it a visual study in the basic elements of my craft that can also serve as a guide when communicating what helps make a particular visual or design interesting to look at.
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Resumé Refresh Time
in Illustration, Design
At the end of last year, I read this guide from Creative Circle and decided it was time to refresh my CV. I’ve designed a fully illustrated version in the past, but for 2019 I’ve finally felt comfortable enough to utilize my hand-drawn style.
You can see the PDF for yourself. Will Dinski, free agent artist & designer.
34th Annual Educational Advertising Awards
in Design
Congrats to the team at Max-Grad for a strong showing at this year’s Educational Advertising Awards. The brochure I illustrated + designed came home with the Silver in the brochure category. Read the full listing here.
Concept Art
in Illustration, Design
If you see a bus covered with a plaid design at the State Fair this year—it started out looking like this.
Autoptic Spring Showcase
Techovation Award
in Design, Illustration
The above, from the 2017 archives, is a fun example of how illustration and comics can be utilized in a promotional campaign. Abe Studios needed a single graphic to explain the complex process of applying for the Techovation Awards. The awards were so successful, they continued to use the art again this year.
Social Media House
in Illustration, Design
The above is an illustration I created for Foote-Print Marketing. It's used to help clients think of their social media strategy as an integrated whole.
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